HELLO, I’M CALVYN
A DIGITAL MARKETING TRAINER
“Digital Marketing is no longer an experimental strategy…
It’s the new industry standard for connecting with your target audience“
– Calvyn Lee –
Certified Digital Marketing Trainer
by a government-owned agency IN MALAYSIA
My latest stories
Webinar Funnel: Guide to Mastering success 4-Step Webinar
A Webinar Funnel is one of the most powerful conversion tools in digital marketing, specifically designed to sell high-ticket products, courses, or services by leveraging the power of live or recorded video presentations. While the Lead Magnet Funnel focuses on a...
Lead Magnet Funnel: The 4-Step System to Turn Visitors into Buyers
What is a Lead Magnet? A Lead Magnet is a valuable resource that you offer to your potential customers for free in exchange for their contact information, typically an email address. It acts as the "bait" in your sales funnel, pulling a prospect from being a casual...
Google Business Profile Optimization Checklist for 2026
If you’re running a business either online or offline, having a Google Business Profile (GBP) is no longer optional; it’s essential. GBP is just like now now-a days's yellow pages. Your GBP is what helps customers find you on Google Search and Maps, discover your...
19 Types of Sales Funnels Explained for Effective Marketing
Sales funnels are essential tools in digital marketing, guiding potential customers from initial interest to final purchase. Understanding the different types of sales funnels can help businesses tailor their approach and increase conversion rates. Here, 19 distinct...
Common SEO Mistakes Every Marketer Should Avoid
When it comes to SEO, small mistakes can cost you big lost rankings, less traffic, and fewer conversions. Below are some of the most common SEO mistakes businesses make, along with simple explanations and examples that will help you avoid them. Using generic anchor...
AI Fluency & Adaptive Skills will be the 2026 Learning Trends
As a Digital Marketing Trainer and blogger, I’m always on the lookout for learning insights that can help professionals stay ahead in our fast-changing digital world. Recently, I dove into Udemy’s 2026 Learning Trends Report, and I’m excited to share some key...
