I want to share with you some of the best webinar marketing practices and tips I learn from LiveWebinar‘s use cases.
I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars.
As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more.
Once you have your webinar running smoothly, it can bring in hundreds of thousands of dollars in revenue.
As you can see, at LiveWebinar, they have hosted dozens of webinars over the years and have learned the tricks of the trade by creating successful virtual events; they found that choosing the right topic is the one that’s most crucial to the success of the entire webinar, it’s an essential part of planning a virtual event but also one of the most difficult to execute properly.
Here a special diagram that will help you understand the secret of converting your webinar titles into a gold mine, for this framework we have adapted the so-called ikegai model, which is superior in the business world and to webinar creation
The secret, you might ask? You must answer only four questions and you’ll get ideas for effective webinars; two of these questions are about you and two are focused on your audience.
- What is your passion?
- What is your mission?
- Vocation
- Profession
Webinar Use case
So let’s imagine that you’re a computer graphic designer and you really love what you do, you decided to start your side hustle and host a paid webinars on creating web graphics
First you need to decide what you’re truly passionate about and what you’re skilled in, the answers to these questions what do you love? what are you good at?
Base on your webinar on those two foundations, you will not lack motivation and you are guaranteed that your knowledge will be useful to the participants.
You will also easily build your authority image and brand as an expert.
How to choose the best webinar topic?
In this instance, let’s assume that you are an Adobe Photoshop master; would the topic “Webinar on Adobe Photoshop” be a suitable title? Absolutely not.
It is missing two essential elements, the final part of the secret is found by answering two more questions what does the world really need (Vocation – Demand) and where does the money like? (Profession – What can you be paid for?)
This is the part where you focus on the real needs and desires of your participants, you are trying to understand the current state of the market, and find profitable niches,
As a graphic designer you know that a more effective theme will be like “how to create effective banners for google and facebook ads using adobe photoshop” .
Your theme is not only unique and specific, but it also carries a tactile promise and value to your learners.
Of course, this isn’t the only way to increase conversions. You will also need a lot of digital marketing strategies to maximize your success.
Find out more about my Digital Marketing course if you interest to learn more effective internet marketing strategies.
