Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. An effective SEO approach contains four key pillars: authority, experience, indexation, and content. When executed properly,...
The business model canvas (BMC) is a popular framework invented by Alex Osterwalder for visually representing a company’s core business model on a single page. This article will provide an in-depth explanation of the BMC, including an overview of business models...
YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube’s Ad...
Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps...
Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate...
