My Blog

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps...

Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate...

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch....

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don't need loads of visitors to our website, we just need the right ones - the decision makers.” In their case, that meant HR leaders. They...

Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will...

Selling a product requires understanding both the product and the customer. While knowing your product inside and out is crucial, understanding the psychological sales tricks behind what motivates a customer to buy is equally important. In this article, we will...

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it's clear that ChatGPT and similar generative...