Business Model Canvas

It is a strategic management tool used to visualize and document the key elements of a business model. It is divided into nine interconnected building blocks that describe how a company delivers value to its customers, generates revenue, and operates effectively

This one-day interactive Business Model Canvas course equips participants with a comprehensive understanding of the BMC, a powerful tool for visualizing, analyzing, and innovating business models. Through engaging lectures, case studies, and hands-on workshops, participants will explore the nine building blocks of the canvas and learn how to design actionable business models tailored to their organization’s needs. By the end of the course, attendees will have practical skills to drive strategic decision-making and foster innovation within their teams.

Learning Objective:

By the end of this course, participants will:

Understand the principles and components of the Business Model Canvas.
Learn how to apply the canvas to analyze, innovate, and optimize business models.
Develop the skills to create actionable business models aligned with organizational goals.

Learning Outcome:

Identify and define the nine building blocks of the Business Model Canvas.
Analyze existing business models for strengths, weaknesses, and opportunities.
Collaboratively design innovative business models for their organization or projects.
Present and communicate business models effectively to stakeholders.

Who should attend:

Managers and team leaders responsible for business strategy and planning.
Marketing professionals seeking to align marketing strategies with business models.
Entrepreneurs and intrapreneurs looking to innovate within their roles.
Corporate employees involved in product development, business development, or strategic planning.

Course Outline:

Introduction

Importance of business models in corporate strategy.
Overview of the Business Model Canvas and its origin.

Understanding the Nine Building Blocks

Customer Segments
Value Propositions
Channels
Customer Relationships
Revenue Streams
Key Resources
Key Activities
Key Partnerships
Cost Structure

Case Studies

Analyze successful business models from various industries.
Identify strengths and potential gaps.

Business Model Design Workshop

Brainstorming session to identify key elements for a chosen business.
Drafting and iterating business models in groups.

Presentation and Feedback

Group presentations of their business models.
Peer and trainer feedback on strengths and areas for improvement.

Closing Session

Recap of key learnings.
Actionable takeaways and how to implement them in participants’ roles.

Course Methodology:

Interactive Lectures: Brief explanations and discussions of concepts.
Group Activities: Team-based tasks to foster collaboration.
Case Studies: Real-world examples to connect theory to practice.
Hands-On Workshop: Guided exercises to create and analyze business models.
Presentations: Participant presentations for peer and trainer feedback.

Certification:

All participants will receive a certificate of completion either from Digital Marketer.Today or from the respective HRD’s authoritze training provider