Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment.
By reading their study guide, it is very comprehensive, with a lot of easy understanding graph and infographics. I will add this course into my list of free digital marketing course.
What is Digital Marketing Professional Certificate (DMPC)?
What you need to know is the Digital Marketing professional Certificate (DMPC) Program. It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.
Expand your knowledge and explore your potential toward digital marketing. Here are some benefits of our certification:
- This certification will help you understand how to improve your marketing skills and knowledge. Specifically, this course teach you the ins and outs of the digital world and how it can be used to grow your business.
- Content is a great way to connect with your audience.
- Never lose track of your customers! Track them from their initial interactions with your company to the future.
- Website conversion is directly tied to your website’s appearance. Make sure site design, content and page layouts are optimized for conversions.
- Keep an eye on key digital concepts & KPIs.
This is a great opportunity for anyone who is new in this field. You should take the leap and start a new career.
Digital Marketing Professional Certificate Study Guide
Here have 40 question for your study guide, you have 2 attempt during you take this Certiprof DMPC exam.
Q1. You are having your monthly digital meeting and one of your team members ask you what LTV:CAC means. You respond:
Lifespan value: customer acquisition cost
Lifecycle value: customer acquisition cost
lifetime value:customer acquisition cost
Non of the above
Q2. Inbound marketing is composed of four main step. Call to action, landing pages and information forms are part of the ___ stage.
Grow
Adaptation
Pursuade
Convert
Ref: Attract, convert, close and engage
Q3. You have been studying the customer journey and would like to send a pre-written set of message to customers on what communication strategy should you start working on?
Drip marketing
Per-set campaigns
Automation marketing
Dynamic marketing
Q4. You are asked to create your company’s google adword account to implement some digital marketing. What would you be configuring in this platform?
Social Media post
Blogs
Email
Paid search and banners
Q5. As the marketing director, you rather have a list that was acquired organically rather that purchased, because:
All of the above
Q6. As the marketing director, you would like to better your PPC every day so…
You measure and test everything you can
Q7. You are reviewing the marketing budget and need to submit the digital activities expenses. What are the expenses you should be submitting of?
- Website
- Brochures
- PPC
- Grand opening
1 & 3
Q8. The word blog in a short form of “Web log”
True
False
Q9. In order to support the sales team, you are requesting and increase in your digital budget to focus on lead generation paid methods. What methods should you invest on?
Organic search
Referrals
Engine result
PPC
Q10. Billboards and email marketing are both part of digital marketing:
True
False
Q11. In general, the higher your ads appear, the more clicks you get and the more you ____:
Pay
Sales
Get users to visit your website
Convert
Q12. A landing page is the page users see after they click and ad
True
False
Q13. You are struggling with link building for SEO. What can help your website rank higher?
Social media post
Emails
PPC
A blog
Q14. You have been promoting you new “How to” e-book. As a result, more prospects are scheduling a consultation with the sales team. These users are consider:
Hot prospets
Hot leads
Warm prospects
interested prospects
Q15. You are discussing tracking customer behaviour with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user’s:
Browser
Profile
Phone
Computer
Q16. Which are examples of social media
Podcasting
Blogs
Facebook, LinkedIn
All the above.
Q17. Opt-Out links are always optional.
True
False
Q18. You have asked your marketing specialist to create a retargeting campaign for each type. He shows you one for sponsorship, one for creative, and one for reverse. Which one is he missing?
Advertiser
Support
Innovating
Sales
Non. There is only 3 types of retargetting campaigns.
Q19. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. In the meeting, the marketing specialist give you the following data. What are you going to use to create the target audience?
- Gender
- Marital status
- Age
- Place of residency.
1,2,3,4
Q20. As part of your digital marketing strategy, you have to implement inbound marketing. What can you rely on?
Blog
Social Media
Search engines
All of the above.
Q21. The main purpose of a display campaign is to drive leads for the client.
True
False
Q22. You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support them in the interest stage so customers can take action. The sales team is referring to the:
Income funnel
Forecasting funnel
Pay funnel
Sales funnel
Q23. You have been asked to attract attention and generate leads on the digital side of the business. What would you consider implementing?
Radio commercials
Content Marketing
Launching e-commerce site
Grand opening with free products.
Q24. Since your marketing specialist already discovered the best content, what are the next steps that he needs to take to finalize content curation?
Organizing it and contextualizing it, promoting it.
Q25. As the marketing directory, you would like your website to be more visible to people without spending money. What method should you use?
PPC
Blogs
SEM
Social media
Q26. You would like to start implementing affiliate marketing. When should your blogger get paid?
For every purchase it gets done through his blog
Q27. You have been working on the digital marketing customer journey. You know it start with awareness, intest, ___, purchase, retention and advocacy. What step are you missing?
Comtemplation
Consumption
Interest
Consideration
Q28. You are tasked to create activities to improve the customer’s journey interest stage. Which of the following would you consider implementing:
- PPC
- Radio
- Word of mouth
4 & 1
Q29. You are redesigning the new company website and need to redirect visitors from one page to another web page temporarily. What redirect should you use?
300
404
403
302
Q30. As part of your new duties as marketing director, you have been given the company’s value proposition to the board member. In the meeting, one of them asks you what is the value proposition part of, and you respond:
Online model canvas
Business model canvas
Sales model canvas
Digital media strategy
Q31. You have asked your marketing specialist to curate some content to post on your blog.
In the meeting, he presents the following. Which of these are considered content curation?
- A part 2 of your best blog.
- News articles.
- Infographics and social media posts that aren’t yours.
- UGC (user generated content).
2,3,4
Q32. You have been appointed as the new marketing director of your company and are given this customer’s information: purchasing habits, household income, hobbies, motivations, and device preference.What can you create with this information?
The sales model
A buyer persona
The income funnel
A business proposal.
Q33. Data driven marketing is also known as:
Data analytics marketing
Online marketing
Website Marketing
Digital Marketing
Q34. You have been given your company’s email database, how can you segment it?
By gender
By products purchased
By household income
Any number of conditions.
A & B
Q35. What would you use SEO for?
A process to improve the visibility of your website on search engine.
Q36. You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?
- Sending email without custom authentication
- Using single opt-in
- Using URL shorteners
- Text version.
1,2,3
Q37. Your marketing team is discussing the differences between SEO and SEO, which team member is right?
SEO refers to organic search results while SEM focuses on paid search.
Q38. The internet marketing tree is composed by:
SEM, directories and listing, email marketing, social marketing, PR, online advertising, website
Q39. The sales director asks you what triggers a conversion pixel. You respond:
A specific page view
a single sales
any site visit
a registered lead
Q40. As part of your new marketing role, you are asked to create your company’s buyer persona. Where can you gather this information from?
Work environment
Yellow pages
Market research
A & C
I score my exam at 80%, 32 question correct out of 40 questions.
Once you are ready, go to https://certiprof.com/pages/digital-marketing-professional-certificate-dmpc and click on “Start Your Online Exam”.
Not only earn a certificate, you will also earn a badge from Credly, here’s mine: https://www.credly.com/badges/c6f40449-d14e-43bc-b09b-83c7f8a389ae/
Good luck with your CertiProf DMPC exam.
Hope this Digital Marketing Professional Certificate Study Guide can help you get a high score.
Meanwhile, if you are interest with other marketing exam study guide such as LinkedIn Marketing Fundamentals & LinkedIn Marketing Strategy study guide.
