A lot of audiences having 5W1H when discuss Digital Marketing. What, Why, When, Where, Who, How? As such, I am offering a mini course to discuss this 6 topic:
1. What Is Digital Marketing?
2. Why Businesses Need Digital Marketing?
3. When is the best time? When Businesses need Digital Marketing?
4. Where Can Businesses Run Their Digital Marketing Campaign?
5. Who Can Businesses Engage With When They Need Digital Marketing help?
6. How Can Business Run Their Own Digital Marketing Campaign?
What Is Digital Marketing?
That’s a question we get asked a lot, and it’s one that can be difficult to answer in just a few words. That’s because digital marketing encompasses so many different activities, from social media to email marketing, from website design to search engine optimization, from online video to mobile apps as well as organic reach to paid media advertising.
In fact, the term digital marketing is a bit of a misnomer, since a digital marketing strategy consists of far more than just digital tactics. It’s more accurate to call it integrated marketing, because it blends all the ways you communicate with your customers, including offline marketing efforts, to help you reach your business goals.
There are several different types of digital marketing, for example:
Mobile Marketing:
This is a marketing strategy to promote a company’s products or services using a mobile device, such as a mobile phone or tablet.
Social Media Marketing:
This strategy is used to help drive traffic to a website or to a business’ social networking pages. It also is used to increase the number of followers a company or brand has, building loyalty fans via social media.
Search Engine Marketing:
This is a strategy that is used to help a site appear higher in search engine results by using on page and off page seo technique.
Email Marketing:
A strategy for you to get in touch with your client, no matter new client or existing client, update them with the valuable information, provide value and convert them to the loyalty one.
And much more…
Why Business Need digital marketing?
You may think: “Do I really need digital marketing?“, and the answer is a big, fat YES! There are a ton of reasons why businesses need digital marketing, and here are a few of the most important ones: Small businesses have a hard time competing with corporate chains, hence you can get your message out quickly; the cost to get started is relatively low, you can reach many people at once, and targeted.
Few Digital marketing activities are present in many online channels, such as Search Engine Marketing (SEM), Search engine optimization (SEO), display advertising, email marketing, social media marketing, social media advertising, and mobile advertising will help businesses to reach the right target audience.
When Businesses Need Digital Marketing?
Have you ever found yourself asking the question “When should I run my digital marketing campaign?” or perhaps “When should I hire a digital marketing company?“.
Well, you probably have! While I can’t provide you with a set timeline for when you should run your marketing campaign or contact a marketing agency, I can tell you when it’s time to consider hiring one. Now is the right time!
Pro tips: If you are a business owner or entrepreneur or freelancer for that matter, you have probably been asked to do a lot more than you can handle on your own. One of the most common questions asked by businesses is when they should hire a digital agency to help.
Let the export do their job and focus your expertise on managing your business!
Where Should I Run My Digital Marketing Campaign?
The digital marketing landscape is constantly changing. New platforms emerge, and existing platforms are consistently updated to give their users the best possible experience.
This means that you need to stay on top of all the latest trends so your digital marketing campaign is optimized for every platform. The biggest question this raises is, where should you start? The key is determining the best platform to fit your needs.
Take an example, paid advertising is the best way to promote your service or product nowadays. On some sites, it is not always the most effective way, however. Google AdWords is the best choice if you are selling something online (e.g. clothes, electronics, etc.).
On the other hand, Social media like Facebook is better if you are promoting a physical place or brand awareness.
Who Can I Engage With When I Need Digital Marketing Services?
When you need to find a digital marketing agency, you need to consider several factors:
First, make sure they’re an excellent match for your brand. If you’re marketing to consumers, a business-to-business digital marketing agency probably won’t help you.
If you already have a firm in mind, do a little research to make sure you’re choosing the best firm for your needs. Talk to your friends, colleagues and even social media followers to see if they have a pleasant experience with any firms, and don’t forget to check online reviews.
If you’re still wondering how to go about searching for a digital marketing agency, probably I can assist you, do contact me for a recommendation.
How Can I Run MY Digital Marketing Campaign?
There are many ways to run a digital marketing campaign, however, there are two key elements that are vital to your success.
First, you need to create a Digital Marketing Strategy that outlines the plan for your digital marketing efforts. This includes everything from considering your target audience to determining your digital marketing goals, and ultimately developing a plan to meet these goals.
Second, you need to have clear KPIs (Key Performance Indicators) that will be used to measure the progress of your digital marketing campaign.
If you ever need to learn more on this topic, check out my Digital Marketing Course. I train individual, small business and corporate user on digital transformation, leveraging the right marketing channel to growth their businesses.
