I have complete Ecommerce Marketing Mastery course and certified as Ecommerce Marketing Specialist this march by leverage on this Ecomemrce Marketing Mastery Exam Guide. There is 50 exam question for this certification and you require completing 75% to pass the exam.
Ecommerce Marketing Mastery Exam Guide
1. Which of the following is NOT a reason e-commerce is growing?
There is a demand for niche products.
The millennial generation is entering its prime spending years.
Older generations have become comfortable with shopping online.
The average consumer makes 65% of retail purchases online.
2. Which of the following is NOT one of the ways the increase in mobile access to the web has impacted ecommerce?
Consumers begin shopping on one device and finish on another.
Consumers shop on desktop and purchase on smaller devices.
Consumers are watching TV while browsing the web on another device.
More than half of adults in the US access the Internet from at least two devices.
3. Which of the following is NOT managed by your e-commerce platform?
Payment Systems.
Exit Intent Pop Up.
Inventory Management.
Content Management.
4. Which of the following is an example of an e-commerce platform?
Zipify.
Volusion.
Klavio.
ZenDesk.
5. Which of the following is NOT a reason Shopify is recommended as the e-commerce platform of choice?
They have built in merchant processing.
They have the best selection of themes.
They have the largest network of applications.
The platform is closed to 3rd part developers.
6. Which of the following is NOT a critical tool in the e-commerce technology stack?
Live Chat Software.
Customer Service Software.
Email Service Providers.
Contact Tagging Software.
7. Which of the following is NOT an important email service provider feature?
A/B Testing.
Smart Send Options.
Canned responses.
Contact Tagging.
8. Which of the following is NOT an important help desk feature?
Integrated Phone Support.
Internal Notes.
Satisfaction Surveys.
Surveys.
9. What tool can be used to determine the performance of your traffic by the source of that traffic?
Olark.
Click Desk.
Website Search.
Google URL Builder.
10. Which of the following is NOT a way in which your mission, story, and purpose are communicated to your customers and prospects?
Branding.
Function.
Ethos.
Tagline.
11. The About Us, Contact Us and Privacy Policy pages on an e-commerce store are called _________.
Collection Pages.
Opt-In Pages.
More Information Pages.
FAQ Content.
12. Which of the following is NOT a best practice of writing product descriptions?
Keep them as brief as possible.
Make the description scannable.
Include a guarantee.
Include benefits, not just features.
13. The best example product videos can be found on:
Kickstarter.
YouTube.
Amazon.
Vimeo.
14. The absolute best product videos contain all of the following characteristics except:
Overcomes objections.
Shows the product in use.
Includes social proof.
10 minutes or more in length.
15. In the _________ you should communicate your Unique Selling Proposition (USP).
“Our Mission” Video.
“Hello From Us” Video.
“Post Purchase Thank You” Video.
“Why Buy From Us” Video.
16. The _________ is a good place to ask someone “Like” your Facebook page.
“Why Buy From Us” Video.
“Post Purchase Thank You” Video.
“Our Mission” Video.
“Our Promise” Video.
17. Use the _________ on the “About Us/Our Philosophy” page of your website.
“Why Buy From Us” Video.
“Hello From Us” Video.
“Our Mission” Video.
“Post Purchase Thank You” Video.
18. Which of the following is an element to include in the second header of your e-commerce store?
Link to shopping cart.
Logo with link to home page.
Store navigation.
Category Image Navigation.
19. Which of the following is NOT an element to include in your e-commerce store footer?
Tag line.
Category Image Navigation.
Testimonials.
Opt-in opportunity.
20. The Featured Product Slider should contain _________ products and up to _________ rows.
Two, three.
Two, two.
Three, three.
Three, two.
21. Which of the following should appear at the top of your home page structure?
Main banner.
Category navigation.
Headline.
Intro content.
22. The overarching goal when designing your e-commerce home page is to _________.
Keep it brief and laser focused.
Maximize clicks on your most popular products.
Maximize pre-purchase opt-ins.
Make it “rich” with information, navigation and content.
23. Which of the following should NOT be included in an e-commerce home page?
Video.
Post Purchase Video.
Image navigation.
Featured product sliders.
24. A category page with only a few products (12 or less) should include all of the following except:
Regular price and sale price.
Dynamic filtering.
Product sales video.
Add to cart button.
25. A category page with multiple products (15 or more) should include all of the following except:
Regular price.
Quick view.
Dynamic filtering.
Pagination.
26. The _________ are the most important pages on your store because the prospect is almost there.
Shopping Cart Pages.
Category Pages.
Product Detail Pages.
More Information Pages.
27. A product detail page should contain all of the following elements except:
Left navigation.
Cross sells.
Product sales video.
Image zoom.
28. All of the following should be “above the fold” on the product detail page except:
Hero shot.
Product sales video.
Reviews.
Call to action.
29. All of the following should be on the shopping cart page except:
Guarantee symbol.
Product image.
Product slider.
Progress bar.
30. The use of a single color for all call to action buttons that appears nowhere else on the website is called _________.
A/B split testing.
Trust symbols.
The isolation effect.
Monochromatic CTA.
31. Which of the following is a characteristic of a winning checkout page?
Product sales video.
Image zoom.
Single page.
Hero shot.
32. _________ is a tool that can be used to encourage social media sharing and referrals from buyers.
Zipify Pages.
Friendbuy.
Klavio.
Better Coupon Box.
33. _________ is a tool that can be used to build e-commerce landing pages like sale page, pre-sell content pages and more.
Zipify Pages.
Klavio.
Better Coupon Box.
Friendbuy.
34. Which of the following is NOT a category of email sent by an e-commerce company?
Offer.
Content.
Mission.
Social Proof.
35. _________ is moving a subscriber from one email sequence to another based on their actions.
Dynamic insertion.
The isolation effect.
Dynamic filtering.
Smart automation.
36. Which of the following is a method for increasing the number of prospects receiving your pre-purchase email sequence?
Discount ladder.
Exit Intent Pop-up.
Dynamic filtering.
Smart automation.
37. Which of the following is NOT a best practice of the pre-purchase email sequence?
Use a discount ladder.
Use a 3 day sequence or greater.
Use a 7 day sequence or greater.
Take them off the list if they buy.
38. The goal of the first email in pre-purchase email sequence #1 is to _________.
Send a discount offer.
Show social proof.
Welcome, the subscriber.
Send new subscribers to a video.
39. Which of the following is an email type to new buyers?
Win Back Emails.
Pre-Arrival Emails.
Social Proof Email.
Cart Abandonment Emails.
40. Which of the following should be included in the first post-purchase email?
A discount offer.
Discount Ladder.
Shipping information.
The “Why Buy From Us” Video.
41. Which of the following is NOT a goal of Pre-Arrival emails?
Increase review ratio.
Welcome, the subscriber.
Build excitement.
Reduce buyers remorse.
42. Aim to respond to customer service tickets within _________ hours and never allow more than _________ hours to go by without answering a ticket.
6, 12.
24, 48.
12, 24.
3, 6.
43. Which of the following is NOT a goal of a package insert?
Win back defected customers.
Increase referrals.
Show and tell them how to use the product.
Encourage another order with a coupon.
44. The optimal number of broadcast emails to send to your email list is _________.
Three times per week.
4 – 6 times per week.
1 – 3 times per week.
Once a week.
45. Which of the following is NOT a benefit of creating video content?
Video easily transforms into other media formats.
It gives you “face time” with your community.
Video sells.
Video cannot be scanned or skimmed.
46. Which of the following is NOT a type of content to distribute to your customers and prospects?
“Hello From Us” Videos.
Interviews.
Educational videos.
Community feedback.
47. If you want to increase the production value of your video, add a top, tail and _________.
Timestamp.
Transcription.
Watermark.
Tweetable.
48. Content syndicated to sites like Facebook, Twitter and YouTube should link back to _________.
Pinterest.
The website.
Instagram.
Product page.
49. _________ is a tool that can be used to increase organic on your content by repeatedly posting it to social channels.
Klavio.
Edgar.
Instagram.
Olark.
50. _________ is the network that should be used to amplify content with paid ads.
Twitter.
Instagram.
Pinterest.
Facebook.
I completed my exam at 46 of 50 questions are correct with 92%.
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