India is a South Asian country. It is the second-most populous democratic country and the seventh-largest area in the world. This GEO is known as very diverse regarding cultures, ethnicities, and languages. India is known all over the world due to its rich culture, art, and spiritual teachings.
Years ago, India couldn’t boast of a strong economy, but today things changed significantly. Now this country is one of the fastest-growing economies around the globe with a rapidly-developing middle class. The level of poverty and inequality in India has been reduced during the last years.
Now this country is one of the fastest-growing economies around the globe with a rapidly-developing middle class
Which verticals perform best?
In India, there are two huge verticals:
iGaming
In social and cultural senses, iGaming is incredibly important for India. India has ancient traditional games, but now all of them (plus, modern ones) are moving online. And it still evokes huge interest in locals. As for the regulations, iGaming is legal in particular states, including Goa, Sikkim, and Daman
As for the regulations, iGaming is legal in particular states, including Goa, Sikkim, and Daman
Finance
Cryptocurrency, Forex trading, and loans are legal and extremely popular in India. By the way, Indian Forex is one of the largest in the world. So, the demand for all Finance categories in India is really high.
These two are the best-performing ones, but you can also pay attention to Dating,
eCommerce, and Utilities.
Our Sales Team recommends you check local Indian offers to promote. Say, for iGaming, the best-converting ones are RummyCircle services and products.
As for the Finance vertical, and namely – crypto, you can choose Bitcoin, Ethereum, Tether, Binance Coin, XRP, and other ones from the list created by Forbes. They are the most popular in India.
Stats: traffic volumes, turnover growth
Here are the statistics that will help us distinguish the best-performing ad format in India (1/07/2022 – 30/07/2022):
As the numbers show, we have high Onclick results, especially the conversion growth of 39.47%. Push is the second most successful format with a great number of impressions, while Interstitial was not the best one here. We suggest that some drops on Interstitial could happen because of some social zones that have less traffic.
Tips on campaign launch
For iGaming offers, our Sales experts recommend Push notifications and Onclick. Also, when you promote iGaming on Push – try using our Badges feature for customization – the Indian audience reacts really positively to such banners. For Push, choose the CPA Goal pricing model and for Onclick – CPC.
For iGaming offers, our Sales experts recommend Push notifications and Onclick. Also, when you promote iGaming on Push – try using our Badges feature for customization – the Indian audience reacts really positively to such banners
As for the platform, let’s take a look at the following numbers (1/05/2022 – 1/08/2022):
Android and Windows seem to be the most popular platforms in India, just like in other emerging GEOs. iOS and macOS are not so widespread, and you should focus on the first two.
And here are the basic settings for your Indian campaign:
- Vertical: iGaming / Finance
- Ad format: Push / Onclick
- Platform: Android — Mobile / Windows — Desktop
- Pricing model: CPC / CPA Goal
So, as you see, the settings are pretty straightforward — iGaming (local products) or Finance (crypto or trading) + Push or Onclick + Android or Windows + CPC or CPA Goal.
Examples of creatives that work
The texts are written in Hindi, so we translate:
Cryptocurrency trading in India Reliable platform
FREE trading application Start earning easily
As you can see, they are both vertical- and India-related. The first one is for a crypto campaign, so we have Bitcoin and trading graphics as well as the Indian flag in the background. The text highlights that the offer is relevant for India, which is likely to evoke more users’ interest.
The second one is also for the Finance vertical, namely – trading. According to NordFX broker company, one of the most popular in India and Asia, in 2021 their Indian trader earned more than $5.5 MLN in one month.
Let’s get back to the creatives. The text suggests that users can get a free app and try themselves as traders (as such – get a chance for an easy income). We also see Indian rupiahs instead of dollars or euros on the pic, which adds more relevance.
So, tailoring your banners, try using GEO-related symbols, national currencies, and language spoken in that GEO
Conclusion
Finance and iGaming perform the best in India, especially crypto and online games. Target Android Mobile or Windows desktop users, Push or Onclick format (regarding your chosen vertical), and CPC or CPA Goal pricing model for Onlclick and Push accordingly.
Apart from understanding the India affiliate marketing guide, do check out a few more countries, such as:
Affiliate Marketing Guide For Malaysia.
Affiliate Marketing Guide For Indonesia.
Affiliate Marketing Guide For Thailand.
