Indonesia is located in Southeast Asia, and it is the largest island country in the world that consists of more than 17,000 islands. Indonesia is the 14th largest country and one of the most populous Muslim-majority areas around the globe. This country is known for cultural diversity and religious pluralism, which is reflected in its motto: “Unity in diversity”. As for the economy, Indonesia is the 17th largest by nominal GDP. In global affairs, it is a regional middle power. Indonesia is a member of numerous organizations, like the United Nations, G20, World Trade Organization, East Asia Summit, and more.
Which verticals perform best?
According to our statistics, leading verticals in Indonesia are:
Dating
Yes, even in largely Muslim countries, there are a lot of people searching for communication and Dating. Indonesia is exactly this type of GEO. Statista claims that in 2022, 32% of Indonesian men and 26% of women used Dating apps, which is a huge number of people. We cannot be sure that all the respondents told the truth, since a lot of people may want to stay confidential about Dating apps (especially, in Muslim
countries).
As for the creatives, make sure to make your creatives look relevant – pick subtle and decent photos, like portraits and selfies. By the way, here is a trick – selfies can be less than perfect. Non-perfect photos can make your banners look more natural.
eCommerce
eCommerce offers are popular among Indonesians, especially those with discounts, sales, and all kinds of promos. There are a lot of local online shops, so most users prefer buying stuff there. According to Statista, the most visited are Tokopedia and Shopee.
In 2022, 32% of Indonesian men and 26% of women used Dating apps
iGaming
iGaming is popular in Indonesia despite the government’s efforts to prohibit it entirely. It is illegal inside the country, but most foreign websites allow registrations from Indonesia.
All classic iGaming offers work here, but there are distinctly Indonesian games. They include Pencak Silat, a form of martial arts, and Sepak Takraw, local volleyball. Both are extremely popular.
Sweepstakes
As any other emerging GEO, Indonesia is a great one to promote Sweepstakes. Most emerging GEOs still don’t have that issue with banner blindness. Creatives that are not going to work for countries like the USA or Italy are still new and fresh for Indonesia.
It is illegal inside the country, but most foreign websites allow registrations from Indonesia
Stats: traffic volumes, turnover growth
Again, we took stats for a month (1/07/2022 – 30/07/2022) to show what’s happening with ad formats in Indonesia:
Push wins the race for sure, but Onclick can boast of a small conversion growth (+0.13%) and high potential. Interstitial grew in clicks by 4.02%. In the next section, we will explain- which format works best for particular verticals.
Tips on campaign launch
Mostly, affiliates launch iGaming campaigns on Push, while eCommerce brings exceptional results with Onclick. With eCommerce offers, your Onclick banner should lead users right to the shop or landing page. By the way, in Indonesia, you should try rolling so-called eCommerce Sweepstakes. These are offers where users can test their luck and try to win some kind of discount or gift.
Affiliates launch iGaming campaigns on Push, while eCommerce brings exceptional results with Onclick
Which platform to choose? Check these stats (1/07/2022 – 30/07/2022):
We can see that Android brought a really huge amount of impressions, as well as clicks and conversions. As we said, you should target Android mobile users for your Indonesian campaign.
Grab your possible campaign settings:
- Vertical: Dating / iGaming / eCommerce / Sweepstakes
- Ad format: Onclick / Push
- Platform: Android – Mobile / Windows – Desktop
- Pricing model: CPC, CPA Goal (+ S2S Tracker), CPM
Examples of creatives that work
The translation is:
BIG CHANCE Congratulations, you can win a prize of…[open]
Want to try your luck? Take part in a prize giveaway
As you see, these are classical images for Sweepstakes creatives – good old gifts and notification icons work for Indonesia pretty efficiently. As for the text, pay attention to some interesting tricks. Say, on the Interstitial banner, we see that the text is cropped, but it is not a mistake. Cropping was made for a reason – to evoke intrigue. For Indonesia, it is important to write an ad copy in Indonesian. Even though a high percentage of locals speak English, our stats show that they react more eagerly to Indonesian texts.
For Indonesia, it is important to write an ad copy in Indonesian
Conclusion
Indonesia is the right GEO for your Dating, eCommerce, or iGaming campaign. All these verticals show exceptional results, especially when you choose Push or Onclick as an ad format. Again, target Android mobile users or Windows desktop ones. Here is a comment from our Sales Team:
If you choose the iGaming vertical, start with Push + Android and set High or Medium User Activity. Don’t forget to use Demographics and Interests targeting feature to reach the audience with relevant interests, which is especially efficient for Finance and eCommerce.
If you choose eCommerce, begin with Onlcik on CPA Goal model – this will help you optimize the campaign and continue working with the most profitable zones. You can continue with CPM then. Make sure that your pre-lander or banner includes an easy-to-find direct link to the landing page of a store.
Apart from understanding the Indonesia affiliate marketing guide, do check out a few more countries, such as:
Affiliate Marketing Guide For Malaysia.
