Whether you are a website owner who wants your business website to rank high in the search engine or
a business owner who wants to reach more potential customer either local or worldwide, this 2 day’s search engine optimization course will be suitable for you!
Hello, I am Calvyn Lee, your Google recommended Digital Marketing Trainer.
Why Google recommended? I love to clarify this, especially in my SEO course; If you search “Digital Marketing Trainer” in Google, you will definitely spot me on top of the result.
I conduct Digital Marketing, Social Media Marketing & SEO training across whole Malaysia.
We will have HRD Corp claimable in house or public class, either online or physical session at Selangor, Kuala Lumpur, Penang and Johor or any state in Malaysia.
Search Engine Optimization Course For Businesses
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result. Often referred to as “natural”, “organic” or “earned” result.
Our search engine optimization course will teach you everything you need to know to rank your website high on search engine such as Google, Bing & Yahoo. Not only this big 3, it also applicable to any other search engine as well.
Course Objective:
The goal of this course is to teach you everything you need to know about SEO to rank your website high on Google. Through this SEO course, you will learn exactly how to perform keyword research, on page & off page SEO, market your business using search engine optimization strategies.
Learning Outcome:
By the end of the training, participants will be able to understand the importance of search engine optimization (SEO), able to perform keyword research, recognize all factor related to on page & off page SEO, as well as optimizing your current website structure + link building strategies.
SEO Course Outline:
Google Marketing & Local SEO – Day 1
Search engine traffic is important, we wish to have “FREE” traffic from search engine, this is also the reason we learn search engine optimization on the following topic.
Before we proceed to SEO, we choose Google because it takes 97% of the market share in search engine industries.
In this chapter, we learn the search intent, how to spot the right keyword, non competitive while high volume keyword and a few google marketing tools such as Google trends, Google autocomplete, Google suggest, Google keyword planner which can help us in our business.
We also look into several advance SEO tools such as Ubersuggest, Semrush & Ahrefs.
Lastly, we also focus on Local SEO such as Google My Business (Now we call Google Business Profile), how to list your business in Google Business profile, optimize it and leverage it to get more local traffic, we also covered what factor that we can optimizing our listing to get the best result.
- Fundamental of search
- Advance keyword research
- Google Marketing Tools
- Google My Business & Optimization
- Local SEO
On Page and Off Page Search Engine Optimization (SEO) – Day 2
How about FREE traffic from Search Engine?
How good when someone searches for your product and services, Search Engine recommends you for FREE!
When someone searches for “Digital Marketing Trainer” in Google, Google recommends Calvyn Lee; Good right?
How good when someone searches for your product & services in Google, and Google will recommend your product & services too?
This is the importance of Search Engine optimization for your business website. SEO is a skill that every business need.
In this chapter, you will learn the fundamentals of SEO, how to make a search engine like your page and recommend you when someone searches your product and services.
We will cover how the “on-page” and “off-page SEO”, which factors that affect your ranking, as well as link building strategies that SEO Agency doesn’t want you to know.
- Understanding Search Engine Optimization
- Website Structure & SEO For User Experience,
- On Page Optimization,
- Technical SEO
- SEO Out From Google
- Off Page Optimization
- Social Signal and Social Proof
- White Hat vs Black Hat SEO
- Link building Strategies
- Bonus: 100+ SEO Checklist
Course Methodology:
During this 2 day SEO class, the trainer will guide you & the explain all the expect on SEO. Each participant will have a chance to practice the on-page on-page as well as off-page optimization, implement the SEO factor into your website.
Participant will get a hand on activity & optimize their website, how to build backlinks to boost up your site ranking legally in this search engine optimization course.
Mostly this SEO course conducted in Penang, Kuala Lumpur, Johor and whole Malaysia; for those who are interested in attending online course, we can also organize a virtual learning session via your preferable webinar platform. WhatsApp: https://wa.me/60164383530 (SEO Trainer Calvyn Lee)
Let’s learn search engine algorithms together and the techniques to increase & rank our site high.
Certification:
All participants will receive a certificate of completion either from DigitalMarketer.Today or from the respective training provider.
Apart from this SEO course, you may also be interested in exploring several related courses, such as:
