Social and community mastery is an obsolete course right after social media marketing release. If your lab does not have this cours, perhaps you can access via this link: https://lab3.digitalmarketer.com/courses/social-and-community-mastery/overview (page still up and running as at today)
I have complete Social and Community Mastery course and certified as Social and Community Specialist this march by leverage on this Social and Community Mastery Exam Guide. There is 65 exam question for this certification and you require completing 75% to pass the exam.
Social and Community Mastery Exam Guide
1. Social Listening is defined as ________.
Monitoring and responding to customer service and reputation management issues on the social web.
Establishing authority on the social web, often through the distribution and sharing of valuable content.
Generating leads and sales from existing customers and prospects on the social web.
Finding and associating with authoritative and influential individuals and brands on the social web.
2. Social Influencing is defined as ________.
finding and associating with authoritative and influential individuals and brands on the social web.
generating leads and sales from existing customers and prospects on the social web.
establishing authority on the social web, often through the distribution and sharing of valuable content.
monitoring and responding to customer service and reputation management issues on the social web.
3. Social Networking is defined as ________.
generating leads and sales from existing customers and prospects on the social web.
monitoring and responding to customer service and reputation management issues on the social web.
establishing authority on the social web, often through the distribution and sharing of valuable content.
finding and associating with authoritative and influential individuals and brands on the social web.
4. Which of the following is not a part of the Customer Avatar creation process?
Objections to the Sale
Social Channels
Pain Points
Sources of Information
5. A(n) ________ Channel can be likened to a social search engine.
Seeker
Selling
Engagement
Listening
6. It is highly recommended to be conducting Social Listing on ________ Channels.
• Engagement
• Selling
• Content
• Seeker
7. In Seeker Channels, users are likely to ________.
• come to the channel to engage with others
• share short form content and link to longer form content
• complain about products and brands
• consume longer form content on the social channel
8. ________ and ________ are examples major Engagement Channels.
• Facebook, YouTube
• Facebook, Pinterest
• Twitter, Facebook
• YouTube, Instagram
9. Which is NOT a field in the 10-Minute Social Media Audit?
• Channel Type
• Status Update Description
• Date of Status Update
• Update Type
10. Which phases of the Social Success Cycle are appropriate for automation?
• Listening and Influencing
• Selling and Networking
• Social media should never be automated
• Influencing and Selling
11. ________ is foundational because it informs the other three stages of the Social Success Cycle.
• Social Networking
• Social Listening
• Social Selling
• Social Influencing
12. Which of the following is a goal of Social Listening?
• Reduce refunds
• Earn media mentions
• Develop strategic partnerships
• Increase offer awareness
13. Which of the following is NOT a Social Listening tool?
• Radian 6
• Edgar
• Mention
• Google
14. Which of the following is NOT a Social Listening metric?
• Reputation score
• Site engagement rates
• Refund rate
• Retention rate
15. An organization that would like to gather feedback from customers about a new product should start ________.
• Social Selling
• Social Listening
• Social Networking
• Social Influencing
16. An organization concerned about the refund rate of a product or service should start ________.
• Social Listening
• Social Influencing
• Social Selling
• Social Networking
17. ________ can be used to immediately resolve customer service issues 24 hours a day.
• Social Influencing
• Content
• Reputation Management
• Feedback Loops
18. When conducting Social Listening campaigns, a tool like Mention can be used to ________.
• monitor keywords
• schedule content updates
• create landing pages
• find viral content
19. Which of the following is NOT a type of keyword alert to monitor when conducting Social Listening campaigns?
• Influencers
• Topics
• Tools
• People
20. A Social Listening Tool that is alerting the community manager to a large amount of irrelevant results on a keyword alert needs to employ ________.
• negative keywords
• topic maps
• alert types
• alert variations
21. A Social Listening Tool that is not alerting the community manager to all of the mentions of a keyword alert needs to employ ________.
• topic maps
• alert variations
• negative keywords
• alert types
22. At a minimum, a “You’ve Been Heard” response should be given to a complaint on a social channel within ________.
• 24 hours
• 12 hours
• 48 hours
• a reasonable time
23. At a minimum, issues on public social channels should be resolved within ________.
• a reasonable time
• 48 hours
• 24 hours
• 12 hours
24. Which of the following is a goal of Social Influencing?
• Earn media mentions
• Increase website traffic
• Initial customer acquisition
• Manage reputation
25. Which of the is a Social Influencing tool?
• AWeber
• Mention
• Infusionsoft
• Hootsuite
26. Which of the following is a Social Influencing metric?
• Offer conversion rate
• Retention rate
• Traffic by channel
• # of inbound links
27. An organization that wants to grow awareness for a new product or service should start ________.
• Social Listening
• Social Networking
• Social Influencing
• Social Selling
28. An organization that wants to increase website traffic using social media should start ________.
• Social Influencing
• Social Listening
• Social Selling
• Social Networking
29. The act of using content to segment website traffic and following up with relevant ads in networks like Facebook is called ________.
• Social Selling
• retargeting
• Social Influencing
• a feedback loop
30. When conducting Social Influencing campaigns, a tool like Edgar can be used to ________.
• schedule distribution of content
• create and publish blog posts
• monitor and respond to conversations
• find viral content for distribution
31. When conducting Social Influencing campaigns, a tool like Hootsuite can be used to ________.
• send automate email campaigns
• find viral content for distribution
• create and publish blog posts
• monitor and respond to conversations
32. Which of the following is NOT an indication of increased engagement on your website?
• Increased Average Session Length
• Increased Number of Comments
• Increased Bounce Rate
• Increased # of Social Shares
33. When employing ad retargeting, the primary role of blog content is ________.
• networking
• conversion
• optimization
• segmentation
34. Which of the following is NOT a method for growing a social media profile?
• Feedback Loops
• Social Plug-Ins
• Bouncing
• Indoctrination Email Series
35. Which of the following is NOT a characteristic of Social Media “Bouncing?”
• One media asset is used to grow another
• It increases the frequency of touch points with your audience
• It increases conversions on your content
• It increases intimacy with your audience
36. Do not “bounce” traffic from web pages that are intended to ________.
• increase reach and frequency
• increase mind share
• convert traffic into leads and sales
• build segmented retargeting lists
37. Creating a ________ allows a company to discuss subjects on their social media channels that are outside of the products and services they sell.
• splinter
• social profile
• feedback loop
• topic map
38. A piece of content that asks a single question to 3 or more experts and compiles them together into a single article is called ________.
• The Quote Post
• The Content Aggregator
• The Embed Reactor
• The Crowdsourced Post
39. Which of the following is not employed by The Embed Reactor blog post type?
• Infographics
• Slideshare Decks
• YouTube Videos
• Pinterest Pins
40. The first two steps to socializing a blog post are ________ and ________.
• splinter, visualize
• tag, monitor
• broadcast, tag
• broadcast, schedule
41. The 5th step in the blog post promotion process provides an excellent opportunity for ________.
• retargeting
• tagging
• bouncing
• splintering
42. Which of the following is NOT a method for defeating the “Social Fire Hose?”
• Buying ads
• Writing better headlines
• Splintering
• Using visuals
43. Which of the following is NOT a form of paid content promotion on social media?
• Twitter Promoted Tweets
• Pinterest Promoted Pins
• YouTube In-Display Ads
• LinkedIn Boosted Posts
44. Which of the following is a goal of Social Networking?
• Increase engagement
• Identify product gaps
• Earn media mentions
• Generate leads
45. Which of the following is NOT a Social Networking tool?
• Hootsuite
• Buzzsumo
• Radian 6
• Klout
46. Which of the following is a Social Networking metric?
• Reputation score
• Site engagement rates
• Number of inbound links
• Offer awareness
47. When conducting Social Networking campaigns, a tool like Klout can be used to ________.
• manage follow up email sequences
• identify influential people and brands
• automate social media updates
• measure site engagement rates
48. An organization that wants to increase the amount of earned media it is receiving should start ________.
• Social Selling
• Social Purchasing
• Social Networking
• Social Listening
49. The phase of the Social Success Cycle most related to traditional Public Relations is ________.
• Social Selling
• Social Listening
• Social Networking
• Social Purchasing
50. ________ is a tool that can be used to find the most popular content around a particular topic.
• Radian 6
• Buzzsumo
• Klout
• OptimizePress
51. Media is anything that aggregates the attention of a ____________ into a specific location at a predictable time.
• definable market segment
• organized advertising segment
• organized market segment
• definable advertising segment
52. Long tail media properties have less ________ but higher ________.
• relevance, competition
• reach, relevance
• competition, reach
• reach, competition
53. The process of creating a Twitter stream that contains only the status updates of a small group of people and brands you want to network with is called ________.
• Social Scoring
• Reverse Media Outreach
• Long Tail Outreach
• The Short List
54. Which of the following is NOT necessary to take advantage of Reverse Media Outreach?
• A long tail media strategy
• A willingness to create content
• Basic understanding of SEO
• A willingness to accept interviews
55. Which of the following is a goal of Social Selling?
• Reduce refunds
• Increase buyer frequency
• “Earn” media mentions
• Increases offer awareness
56. Which of the following is NOT a Social Selling tool?
• OptimizePress
• Radian 6
• AWeber
• Infusionsoft
57. When conducting Social Selling campaigns, a tool like AWeber can be used to ________.
• build landing pages
• schedule social media updates
• find customer service issues
• manage email follow up
58. When conducting Social Selling campaigns, a tool like OptimizePress can be used to ________.
• find customer service issues
• manage email follow up
• build landing pages
• schedule social media updates
59. A ________ is a chunk of value given to a prospect in exchange for their contact information.
• Cross Sell
• Lead Magnet
• Re targeting Pixel
• Tripwire Offer
60. An organization that is interested in selling products and services on the social web will need to invest in ________.
• social listening software
• email marketing software
• content management systems
• social scheduling software
61. A Lead Magnet offer that has 560 impressions and 140 leads has a conversion rate of ________.
• 4
• 4%
• 25
• 25%
62. Which of the following is NOT a Value First offer?
• A free webinar that requires registration
• A blog post
• A deeply discounted product or service
• A retargeting offer
63. The Customer Journey begins with the ________ stage.
• Interest
• Awareness
• Evaluation
• Conversion
64. An important use of content in the selling process is ________.
• Feedback
• Segmentation
• Evaluation
• Conversion
65. A list of Facebook users that have shown interest in a topic by visiting content on your website is called a ________.
• Boosted Post
• Custom Audience
• Topic Map
• Content List
I completed my exam at 52 of 65 questions are correct with 80%.
If you are interested to get this Social and Community Mastery Exam Guide. You may get it here.
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Apart from Sociao Community Mastery course, DigitalMarketer also offer a list of courses below, you might also interest to take this course and get the study guide.
Analytics & Data Mastery Study Guide.
Community Management Mastery Study Guide.
Content Marketing Mastery Study Guide.
Direct-Response Copywriting Mastery Study Guide.
Customer Acquisition Mastery Study Guide.
Customer Value Optimization Mastery Study Guide.
Ecommerce Marketing Mastery Study Guide
Email Marketing Mastery Study Guide
Optimization & Testing Mastery Study Guide
Search Marketing Mastery Study Guide.
Social & Community Mastery Study Guide. (Delist Course, you can still get the link from this page)
Social Media Mastery Study Guide.
