Thailand is a country in Southeast Asia. Initially, Thailand was an agricultural region, but since the 60s, more and more people moved to the capital, Bangkok, and other cities, which boosted urban development of the country.
Today, Thailand is considered as an emerging economy and newly-industrialized area. The country is the second largest economy in Southeast Asia after Indonesia and the fourth richest one after Malaysia, Singapore, and Brunei.
At the global level, Thailand is known as a middle power and a founding member of ASEAN. The leading economic sectors here are agriculture, tourism, and manufacturing.
Which verticals perform best?
As always, here is the list of top-performing verticals in Thailand:
iGaming
iGaming is the leading vertical with the best results. Some forms of iGaming are allowed in this GEO, some are not. For instance, lotteries and horse racing are legal, while numerous online games are not or just partly. Still, in Thailand, iGaming is a real part of the culture, and people do search for an opportunity to entertain.
eCommerce
Thailand’s eCommerce market is the 22nd largest in the world, ahead of Switzerland and Austria. In 2021, the Thai market contributed 15% to the global growth. Again, if you want to promote an eCommerce offer in Thailand, focus on Lazada, Shopee, and JIB shops – they are significantly more popular in Asian countries than Amazon and similar resources.
Sweepstakes
Also, as our stats show, Thai people really like having fun playing Sweepstakes. Choosing a Sweeps offer, make sure to take something up-to-date and fancy, like a new iPhone or the latest Xbox.
For instance, lotteries and horse racing are legal, while numerous online games are not or just partly
You need to be careful with iGaming – try to choose legal offers, mostly lotteries. Even though this is the best-performing vertical in Thailand, there are still some regulations. Also, check the offer restrictions before taking one.
As we already mentioned, for eCommerce, take Asian shops rather than European ones and for Sweeps – focus on the latest products popular on the market.
You can also try Utilities, namely – cleaners. They perform well in Thailand, as well
Stats: traffic volumes, turnover growth
Traditionally, let’s see how formats performed in Thailand during a month (1/07/2022 – 30/07/2022):
Push brought a significant amount of impressions and a notable conversion growth during 30 days. However, take a look at Onclick – 64.39% conversion growth is really promising! As for Interstitial, this format can boast of a +28.64% increase in clicks. In our opinion, Push and Onclick are the best-performing formats for Thailand, but you can also try- Interstitial regarding your needs.
Tips on campaign launch
Our Sales Team suggests that you should try launching an iGaming campaign on Onclick or eCommerce. Also, our tests show impressive results with iGaming offers launched on Push notifications. For Sweepstakes, you may try Interstitials due to their high engagement potential.
Let’s move to the platforms:
Again, Android is the best by all parameters and it shows growth in impressions (+0.72%), clicks (+12.42%), and conversions (+18.56%). And if you want to target desktop users, just mind how Windows grew in a month – +353.37%! Mac OS and iOS show growth, as well, so basically, you are free to choose the platform suitable for your offer and you won’t make a mistake. Still, we recommend trying Android for mobile and Windows for desktop first of all.
Let’s imagine how your campaign could look like:
- Vertical: iGaming / eCommerce / Sweepstakes / Utilities
- Ad format: Onclick / Push / Interstitial
- Platform: Android – Mobile / Windows – Desktop
- Pricing model: CPA Goal / Smart CPM
Examples of creatives that work
So, these are Interstitial and Push creatives for iGaming, both with Thai text to reach the highest possible relevance. Let’s check the translation:
Interstitial:
Test your luck No-deposit first game
Push:
Register now Get welcome bonus
We can see typical money symbols showing that there is an online iGaming service out there. The copies inform users about the no-deposit first try and welcome bonus for newcomers. On Interstitial, we can also see a small trick – ladies on the banner. That’s because most iGaming fans are men and they automatically react to such creatives.
By the way, if you want to use portraits, make sure to choose pictures of Thai girls for Thailand campaigns.
Conclusion
Thailand, like many other Asian GEOs, is great for iGaming, Sweepstakes, and eCommerce offers. For iGaming and eCommerce, you are recommended to try Push or Onclick for campaign testing. Interstitial might be efficient for Sweepstakes for better visibility.
Focus on Thai language to write texts for your banners and search for relevant images like pictures of typical locals.
Target Android mobile or Windows desktop users.
And, as a bonus, grab another comment from Roman Manuylov, Alfaleads’ CEO, comment about Asian GEOs in general:
Asian market is huge and fast-growing, therefore – affiliates will definitely enjoy a huge range of opportunities there. To get the best possible results, you should do your research first and find out more about the cultural specifics of a targeted GEO, as well as vertical-related trends. In addition to research, you can always ask your manager for help most likely, they will help you choose the best offer for a chosen country.
If you choose to work with iGaming in Asia, mind strict regulations. Even if your creatives pass moderation, it doesn’t mean that users will convert eagerly.
